George Davies, the fashion visionary who founded ‘Next’ and the Per Una collection at Marks & Spencer, has turned his attention to the future of the highstreet. The result of which is his new label GIVe.

GIVe certainly delivers a collection that appeal to women of all ages. Attention to detail means that the collections have a couture feel, from beautiful linings that stretch with the body to fully-fashioned knitwear that features velvet-trimmed seams. Fabrics include Italian wool, silk jersey, textural taffetta and stretch satin.

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