As if inspiring Mulberry’s latest-must have bag and having it named after you wasn’t enough, super cool fashionista of the moment, Alexa Chung can now add Pepe Jeans London to her list of style credentials.

Yes that’s right, the TV presenter/ Model / Global style icon has teamed up with Pepe Jeans to be the face of their new SS’10 campaign. In typical Alexa style, the images (shot by Tom Munro and styled by Alexa herself along with Patti Wilson) are very laid back and relaxed featuring denims styled with cute tees and cropped biker style jackets.

Alexa’s ascent into style Royalty is set to continue with reports that she is to design her first ever collection in a collaboration with US clothing brand Madewell. The fruits of her labour will be available this September and will be sold under the label Alexa Chung for Madewell

More images from Alexa’s new campaign with Pepe after the cut

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