A new wave of Nautical for SS12 has arrived at Awear. It’s chic, sassy and reflects changes in their buying team with a new buying director having come on board. New Nautical is an updated fresh, fun & feminine take on the ever-present nautical trend. Lots of mixed up conversational style prints paired with clean silhouettes
READ MORE
The sales are continuing and prices are being slashed
READ MORE
Sassy going-out dress, tick; dancing shoes, tick; glitzy clutch, tick! Undoubtedly by now you have your party looks sorted for the onslaught of festive frolicking that’s about to begin (if it hasn’t already) with all manner of sequin and sparkle at the ready. That’s all well and good but
READ MORE
This week’s must-buy-now item comes from Awear
READ MORE
With boys dressing like girls and girls dressing like boys, there’s no stopping one of this season’s chicest looks – androgyny – definitely one of my faves for AW11/12. The seeds of this trend were sown a couple of seasons back with the popularity of the boyfriend blazer, followed by oversized jumpers and then brogues
READ MORE
The U Highstreet Style Awards in association with Diet Coke took place at Dublin’s Mansion House on Friday (October 14th) and Penney’s walked away with the accolade of Overall Best Highstreet Store of 2011. Pictured above are models Talia, Sarah Morrissey
READ MORE
One of our favourite Irish fashion brands here at Help My Style towers has just launched International delivery. Yes, Awear.com is going global and to celebrate we’ve got some fab goodies to give away
READ MORE
On yesterday’s Four Live style challenge, graphic designer Declan from
READ MORE
With girls dressing like boys, and boys like girls, there’s no stopping androgyny this season. This afternoon on Four Live I’ll be creating a look that channels the androgynous trend with top picks from the highstreet. Also two viewers, both fashion fanatics, will be in studio and going head-to-head against the clock in our style challenge
READ MORE
Yellow is one of the biggest colour stories this AW with shades of mustard and ochre two
READ MORE
Irish highstreet favourite Awear have officially launched their autumn ‘Jet Set’ collection. Focusing on clean lines, longer silhouettes & higher waists it’s a range that feels more mature and sophisticated. Inspired by the 60’s & 70’s, it includes classic
READ MORE
Q. I wonder if you might be able to tell me where I’ll find a nice slouchy, oversized cardigan, preferably in a neutral colour, in Dublin? Susan.
A. Danish label Gestuz has a few pieces
READ MORE
As Head of Marketing & PR for Irish fashion retailer A|Wear, Wendy Duggan is at front line of Irish fashion
READ MORE
