
Model and Total Xposure contestant Ruth O’Neill has a great fashion sensibility and exudes her own personal style. Having modelled for many of the country’s top design houses and fashion brands, 21-year-old Ruth is currently working with designer discount fashion brand, Ruby Couture, ahead of their upcoming show at the Mansion House this weekend September 24th to 27th. We caught up with her for a quick fashion fix…
What five words best describe your style?
It ranges from girly vintage dresses to cool jeans and tees with boots or converse. I like to feel glamorous and sexy on nights out though! I’m trying to experiment a bit more now though and try different looks.

Best shopping experience?
Every time I go over to the states, I come back with bags of new clothes! I like to save up before I go and hit it hard! Here in Dublin though, I just got an amazing Chloé dress from Ruby Couture reduced from €3,000 to €300!! Money saving experiences are always enjoyable!
Best style tip?
Tights look better than bare legs with dresses after the month of October in Ireland up until March when it becomes acceptable again to show skin in such turbulent weather! I’m actually still digesting that tip myself….
Favourite item in your wardrobe right now?
My classic white Chanel bag hands down!! Sinful price but worth every penny!
Who do you think epitomises great style?
I think Sienna Miller can do no wrong. I also think Fearne Cotton has such a cool unique sense of style.
Best high street store?
Topshop- they should probably start charging me rent at this stage I’m there all the time!! I like Zara too and French Connection has some beautiful dresses.

Where’s your favourite place to shop?
In Ireland and UK- Topshop. In America- BCBG Maxaria and Forever21
Fashion on the web?
I always browse on asos.com but I’ve never actually bought anything from it. I love shopping as a social experience; I like to go with some girlfriends, get lunch and then help each other pick clothes out. An online store doesn’t give you that blunt honesty that your friends offer!!
What’s been your worst fashion moment?
Wearing skirts that were too short or hotpants to nightclubs a few years back! Looking back on photos, I now realize it was a bit nasty!!

