She is one of the sexiest popstars on the planet with a body to die for (don’t believe me, see below!) so we are not at all surprised to learn that Giorgio Armani has hired Rihanna to be the new face (and body) of Emporio Armani Underwear and Armani Jeans from autumn winter 2011. RiRi’s in good company too, following in the footsteps of David & Victoria Beckham and Megan Fox. The advertising campaign shot on location in New York will launch in September. Will be sure to keep you posted…can’t wait to see the pics!

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