Racing season is well upon us and with just a week to go to this years Punchestown Racing Festival we thought some winning style tips could come in handy (especially as the prize fund this year is an impressive €20,000!). Who better to give us some pointers than a lady who is a regular among the most stylish at the races, Director of Fashion and Beauty at Arnotts, Deirdre Devaney.

So if you’re hoping to pip everyone at the post in the style stakes, here’s Deirdre’s advice:

#1: The most important criteria is style. A woman must look confident and comfortable in what she’s wearing and understanding the cut and colour that works for you is key.

#2: Originality is important, attention to fashion trends and, of course, the outfit must also be appropriate to the event.

#3: It’s not about cost, style is about how you put an outfit together and carry it off.

#4: Accessories can make the outfit, it is important in choosing an accessory that will match your outfit on the day. Don’t wear a hat just because it’s the races. You can always try other things like head bands, fascinators and flowers in your hair.

#5: Elegant touches; skip the oversize hefty bag and opt for a clutch – it’s just that little bit more elegant.

#6: Natural beauty; don’t go overboard with makeup. Bear in mind that make-up is an accessory too. Simple, basic grooming adds the finishing touch to a look and whatever you do, don’t overdo the fake tan! See tips on how to take catwalk makeup looks into everyday life.

#7: Serious wedge; Wedge heels are always a good idea because your heels won’t sink into the grass.

#8: Predicting the weather can be as tricky as backing a winner – the clever racing girl knows that a chic cover up is very important.

The search for the “Arnotts Best Dressed lady” will be held over the first four days of the Punchestown Festival where the judges (including Lorraine Keane, Andrea Roche, Deborah Veale and Bairbre Power) will be tasked with finding a lady with ‘winning style’. The prize fund this year is an impressive €20,000. The overall winner will walk away with a €10,000 fashion voucher for Arnotts as well as a private suite for an evening Punchestown meeting in May with a champagne reception…so it’s definitely worth putting your best foot forward!