When it comes to our hair, let’s face it, we blokes pretend we don’t really care what it looks like. But, secretly we love it when we hit style perfection. When your hair is right, the whole world rocks. It’s many a year since I embarked on my pilgrimage in search of the perfect product and low and behold this week I may just have reached my hair heaven.

As a teen, I got through bucket loads of extra strong gel. Yikes! As a twenty-something I dabbled with hair-sprays (yes, hair-sprays), waxes, pastes and liquid sprays. None of them really did the trick. Too hard. Too flat. Too fuzzy. Too sticky. Then along comes Mineral Control ‘Mess It Up Putty’ from those lovely Studio Line people at L’Oréal Paris and, hey presto, my hair is doing all the things I thought it never would – a messed up style with a natural look.

Here’s how it goes. Small amount in the palms, apply to dry hair, ruffle it up and wink at yourself in the mirror. It takes a while for the 24 hour extra-hold technology to kick in so you can sculpt and shape your quiff if you so desire. The result. Supple hold (not quite ‘extra strong’ as it says on the tub) but with no stiffness so it’s really natural, healthy-looking and strokable. Not exactly sure what the minerals do but they can’t be bad for you and the product smells yummy and fruity. Try it out if you want a really easy-to-apply product that looks effortlessly cool.