Ireland’s beauty experts gathered excitedly at the very exclusive National Gallery of Ireland’s No 5. South Leinster Street where Lancôme proclaimed La vie est belle (Life is Wonderful) also the name of Lancôme’s new feminine fragrance.

Welcomed by L’Oreal Luxe Ireland’s Róisín Tierney-Crowe and hosted by television presenter Darren Kennedy, perfumer Anne Flipo flew into Dublin for the day to explain how La Vie Est Belle was created by her and two other leading French perfumers Olivier Bolge and Dominique Ropion.

Ireland’s leading ladies were out in force including RTE Lancôme devotees Aoibhinn Garrighy, Aoibheann McCaul and Nuala Carey. Also spotted were model Alison Canavan, PR guru Norman Pratt, stylists Emily O’Donnell and Cathy O’Connor as well as Avila Lispett, M&S Ireland’s Carmel Breheny and Laura Beatty. Beauty editors and publishers in attendance including: PJ Gibbons, Richard Power, Tara Corristine, Sarah Halliwell, Donna Fitzpatrick, Phyl Clarke, Ciara Sammon, Rosie McMeel, Tina Kioumarianos, Edel Coffey and Kirstie McDermott.

A fragrance infused with meaning, with both a conscience and a soul. “La vie est belle” exudes the simplicity of truth and sincerity, just like quintessentially French beauty; that famous, radiant “je ne sais quoi” that goes beyond beauty, all contained within a heart shaped bottle. Starring Julia Roberts, the TV campaign, was unveiled to the exclusive Irish audience for the first time.

La Vie Est Belle (EDP), will be available as part of a worldwide exclusive from Brown Thomas Dublin, Limerick, Cork & Galway on August 1 and from Lancome counters nationwide from September 1 with a RRP(30ml): €47.00; (50ml) €65.00 & (75ml) €80.00.

Aibheann McCaul and Aoibhin Garrihy

L’Oreal Luxe Ireland’s Róisín Tierney-Crowe and Host Darren Kennedy

Demelza De Burca

Rosie McMeel and Ciara Sammon

Melanie Finn and Maeve Quigley

Norman Pratt and Laura Beatty

Astrid Brennan

Alison Canavan

Michelle McMahon and Ali Donnolly. Pix Brian McEvoy

Darren Kennedy with Perfumer Anne Filipo