Pepe Jeans new ‘London’ collection for men is quintessentially British in style, as you might expect from the brand. They’ve gone for a urban street look, quite utilitarian in style with heavily constructed detailing. Trousers are slim and tailored with a colour palette mainly of earth tones in khaki, navy, olive and black. Layering is key to the aesthetic which is quite casual overall.

The new womenswear collection is also worth checking out and features everything from skinny pencil skirts, figure hugging dresses through to full circular skirts and biker jackets.

For more check out Pepe Jeans.