UPDATE: Lancôme’s Dreamtone hits stores today (August 15) and is exclusively available from Brown Thomas Dublin, Limerick, Cork and Galway. Waiting lists are already underway, so anyone interested can be added to the lists at each store and nationwide from 1st September 2013.
The Duchess of Cambridge has been confirmed one of the first women in the world to try out a new pigmentation corrector from Lancôme that corrects the appearance of dark spots, uneven skin tone, colour irregularities and skin pigmentation, experienced by women especially during and after pregnancy. Lancôme’s new Dreamtone pigmentation correcting serum is a groundbreaking new approach to treating age spots using formulas that are tailored to your skin tone. And in the Duchess of Cambridge’s case, help with skin pigmentation after pregnancy.
Extensive studies across 19 countries, involving over 10,000 women identified no less than 64 different skin shades before the formula was created. Lancôme’s DreamTone pigmentation correcting serum is not even available in shops yet and has so far been sent only to a select few VIPs in Ireland (including Kathryn Thomas & Miriam O’Callaghan) and the United Kingdom, including the new royal mum. The serum, which has been developed over seven years and boasts 9 patents, is on such high demand that Lancôme has set-up waiting lists for women frantic to get hold of the product, even before it goes on sale.
DreamTone, which will retail at €87 and be available from August 15 at Brown Thomas Dublin, Limerick, Cork and Galway as part of a worldwide exclusive with UK retailer Selfridges, available nationwide from September 1, claims to help with pigmentation, age spots and pregnancy-related melisma or skin discoloration.
The Duchess of Cambridge is said to be a fan of Lancôme and used its make-up brand hero products on her wedding day in April 2011 when she wore Teint Miracle foundation; Hypnose mascara and ArtLiner. She has also been spotted stocking up on products at Lancôme department store Peter Jones.