Her sumptuous designs are worn by some of the world’s most influential women including Angelina Jolie, Beyonce, Jennifer Aniston and The Duchess of Cambridge. Now Brit designer Jenny Packham joins the likes of John Rocha, Ben de Lisi and Matthew Williamson at designers at Debenhams.

The new partnership ‘No.1 Jenny Packham’ will join the designer portfolio in April with a glamorous new women’s, accessories and children’s collection designed exclusively for the store.

Best known for her sumptuous bridal gowns and ready-to-wear collections, this is Packham’s first High Street collection and speaking about it she says “…my aim always is to design styles that create glamour and excitement whether it is for the red carpet or a teenage prom. My collaboration with Debenhams is a great opportunity for me to offer my signature style at an attainable price”.

No. 1 Jenny Packham captures Jenny’s signature style in a collection of 19 dresses offering options for bridesmaids, wedding guests and prom-goers alike. The dresses are a mixture of softness and structure in soft metallics, floral or intricate graphic prints and bold block colours. Prices range from €120 to €240. The dress pictured above is €202.

The first eight dresses in the women’s collection will be available in stores and online in April, with the remainder rolling out through the summer.