Now in its 6th year, Fashion Targets Breast Cancer raises awareness and much-needed funds for cancer charities. In the last few years, Elle Macpherson, Helena Christensen, Erin O’Connor, Minnie Driver and Sir Paul Smith have all been involved with this campaign.

This year, New York designer Tory Burch has designed the bag and is coming to Brown Thomas Dublin to launch the campaign, and Limited Edition Tory Burch Tote Bag, on Friday, March 19th. The fab leopard print canvas tote which features Tory’s signature bright orange lining is super stylish and will undoubtedly be a ‘must-have’ bag this spring.

Burch has a legion of celebrity followers including Cameron Diaz, Beyoncé, Jennifer Lopez, Anne Hathaway, Reese Witherspoon, Uma Thurman, Hilary Swank, Isla Fisher, Rachel Weisz and Katherine Heigl to name but a few. Gossip Girls Leighton Meester and Blake Lively wear many of Tory’s designs on the hit US show and indeed Tory had a cameo role in Gossip Girl 2009.

Retailing at €45 in Brown Thomas Dublin, Cork, Limerick and Galway and BT2 Grafton Street, Dundrum and Blanchardstown Shopping Centre from Friday March 19th 2010. All proceeds raised will go to Action Breast Cancer and Europa Donna Ireland. This year the campaign specifically focuses on early detection of breast cancer amongst young women in Ireland.