One trend that has captured the imagination of designers and consumers alike this season is ethical fashion. Celebrities have jumped on board – Natalie Portman, Jo Wood and singer Little Boots, are just some of the names who are all eager to flaunt their ethical fashion foot print.

Harry Potter actress and face of Burberry, Emma Watson is the latest starlet to go ethical and has teamed up with ‘People Tree’ to create the “Love Emma” collection.

The actress has taken time out from her studies at American University Brown to work as creative advisor along side the ‘People Tree’ design team to create a capsule collection influenced by her own personal style.

The collection includes cosy knits, organic cotton tees, poplin skirts and shorts in fabrics such as organic and fair trade cotton. The much anticipated range gives a fresh twist on Fair Trade fashion and will debut at Arnotts Project, Jervis Centre late February 2010.

‘People Tree’ garments are made by hand by fair trade groups in Bangladesh, India and Nepal. Through this action People Tree are helping to co-ordinate and provide livelihoods for underprivileged people living in these countries.