Emma Watson has landed a sweet deal with Lancôme cosmetics to become their new Ambassadress.

The campaign, to be shot by famed fashion photographer Mario Testino, will feature Emma as the face of the French beauty brand in posters and TV advertising.

20 year old Emma, follows in the footsteps of Julia Roberts, Uma Thurman and Penelope Cruz, taking the beauty brand in a much younger direction. The deal couldn’t have come at a better time as Emma gets ready to move on from Hermione and the final Harry Potter movie later this year.

“Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by this new collaboration with Emma who brings a fresh spirit to Lancôme”, says Youcef Nabi, President of Lancôme International.

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