Dove have been doing their thing for ladies skincare for over three decades and now men can finally start to get in on the action as Dove make their first forays into a man’s world with the launch of Dove Men+Care.

Their new Micromoisture™ technology claims to use ultra-light micro capsules containing natural sunflower seed oil which activates on the skin when lathering. This in turn transports moisture to the skin’s surface helping to beat dry skin without feeling heavy or greasy.

I’ve been using the new range daily for the past week and while it’s not going to set the world on fire, it quite subtly seems to be doing what it claims – leaving my skin feeling supple and healthy. What’s more it’s completely unscented leaving you free to apply whatever aftershave takes your fancy without having to concern yourself about competing scents (one of my pet hates!).

The full Dove Men+Care grooming range includes a face and bodywash, antiperspirant deodorant and roll on. RRP begins at €2.88.