Once again, Awear have nailed it with their latest collection. With a strong emphasis on bold colour blocking, midi/maxi lengths and brave new shapes….it’s a season to embrace they launch their summer collection, ‘Club Tropicana’. Think Bianca Jagger and Jerry Hall dancing the night away in Studio 54>!

Silhouettes are dramatic from floor skimming maxi’s in luxe aubergine and deep purple to bright tropical prints in midi lengths. The 70’s influence is key across the collection with vibrant colour playing a vital role. Hues of tangerine, coral, fuchsia, yellow and purple are all dominant across the collection, not forgetting crisp white teamed with metallic gold for that real summer feeling.

The most important thing to take from the new collection is most definitely the price! You can achieve the entire 70’s look including footwear for less than €100…..what’s not to love! Check the video out below with full price list.

A|wear – Summer 2011 from A|wear on Vimeo.

Club Tropicana 1
Rust Kimono Dress – €35
Oval Stone Ring – €8

Club Tropicana 2
Pink Embellished Batwing Dress – €45

Club Tropicana 3
Purple One Shoulder Top – €38
Metal Shell Bangle – €8

Club Tropicana 4
Feather Print Maxi Dress – €48
Oval Stone Ring – €8
Mixed Bangles – €8

Club Tropicana 5
Slinky Cowl Neck Jumpsuit – €45
Croc Print Envelope Clutch – €20

Club Tropicana 6
Purple Slinky Maxi Dress – €50
Leaf Detail Necklace – €8

Video Credits
Director: makeitworkdesign
Original Music: Carly Sings
Stylist: Helena Carroll assisted by Lia Tallon for A|wear
Hair: Joe McGivern
Make-Up: Natalie Kinsella
Model: Dorith Mous

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