Giorgio Armani is launching a new women’s fragrance called Sì by Giorgio Armani, (Sì being the Italian word for ‘yes’) and the face of the new scent is the beautiful Cate Blanchett.
It’s Cate’s first time to front a fragrance and talking to WWD she explains why it’s the perfect fit “With my very first paycheck as an actress, I bought an Armani suit, and I still have it and love it.” In regards to Sì, Blanchett noted, “This fragrance is very chic, timeless with a freshness and warmth I find inspiring.”
As for Giorgio he commented “Sì is my tribute to modern femininity, an irresistible combination of grace, strength and independent spirit.”
Chic, sultry, intense and soft at the same time, Sì is a chypre scent. Its olfactory signature is rhythmic, elegant and unique, combining an inflection of three accords: cassis nectar, modern chypre and light musky wood. Rose de Mai, enhanced by notes of freesia, brings forth a subtle touch of patchouli.
Giorgio Armani Sì will be available exclusively at Brown Thomas Dublin, Limerick, Cork and Galway from 7th August 2013 and, from Giorgio Armani Parfum stockists nationwide from 21st August, with the following RRP: 30ml: €55, 50m:€78m, 100ml: €105