Happy Thursday ladies (& gents)…a little something to get your day off to a smiling start and put a wee peep in your step! Not completely gratuitous however, these hunky half-clad models are showcasing the best undies available online in Ireland.

‘Alphamaleundies’ was born only a few months back by two Irish lads who’d had enough of paying over the odds for a limited selection of underwear. So they decided to set up the site and now stock a wide range of very diverse styles, cut and colours of your usual boxer shorts, boxer briefs, briefs, jocks and swimwear from all over the world. Designer labels include Andrew Christian, LASC,Tribe, Pikante, PPU, Clever, Joe Snyder’s, Squeeze Dog and Punto Blanco.

Here at HelpMyStyle we love that entreprenurial spirit and are all for supporting Irish owned companies. So if you want to treat the man in your life to some fabulous new undies make sure to check out AlphaMaleUndies (even if you’re not, it’s worth checking out for the hunky men alone!)